World’s Best Communication Design 2024 and Highlights from NRW – Presentation of PepsiCo

A highlight of the exhibition "World's Best Communication Design 2024 and Highlights from NRW" is the presentation of the Red Dot: Agency of the Year 2024 in the museum's White Hall. PepsiCo Design and Innovation provides an insight into its brand world here. The Agency of the Year is known for its unusual projects and designs for brands such as Lay's, Doritos, Cheetos, Gatorade and Pepsi.