Thule Design Team – Designing for an Active Life
Special exhibition 25 June 2024 – 8 September 2024
The Swedish outdoor and lifestyle brand Thule has perfected the individual extension of the car, for example with roof and bike racks, and has developed into the world market leader for sports and cargo carriers since it was founded in 1942. Today, Thule offers a complete range of high-quality outdoor products. The Thule design team, which is characterised by its tireless commitment to innovative, functional and sustainable products and a deep understanding of its customers’ needs, has played a major role in the brand’s success. This year, the overall design achievement of the Thule design team was recognised with the honorific title “Red Dot: Design Team of the Year”. The Thule Design Team has its own exhibition on the ground floor, providing an insight into the team’s work and the company’s products.