Design is about achieving a special quality. The better becomes the enemy of the good. In this way, a permanent process is set in motion to maintain quality. No product is so perfect in the long run that it could not be replaced by a better product over time. The challenge for companies is not to let their successful products be squeezed out of the market by the competition, but by their own new products.
An unconditional quality thinking is therefore important for companies that want to assert themselves on the market with design. After all, quality always creates a double added value – for consumers and producers. Quality factors in the design sector include the way a product is designed and manufactured, the form, the way the product interacts and, under certain circumstances, the integration of the product into an entire system.
» Dominant form
» Execution
» The dominance of colour
» New and intelligent materials