Not only through dominant shapes, but also with the help of a consistent use of colours, designers create a basis for easier recognition of products and brands. Colours also have a high signalling power and attract attention from afar. Examples such as Coca-Cola, Fiskars, Hilti, Festo, Nivea and Ferrari – and also Red Dot – show how much a company is associated with a certain colour in the public perception.
» Dominant form
» Execution
» New and intelligent materials
