Special exhibition: “Defy Logic – Logitech Design Team”

Over the past ten years, the Swiss-founded company Logitech has undergone a fundamental transformation from a company with a tech gearing to a company geared to design. Under the leadership of Bracken Darrell, President and CEO of Logitech, and Chief Design Officer Alastair Curtis, Logitech has now established itself as a design brand. In a joint development process involving designers and engineers, outstandingly designed products and innovative digital solutions are created that have allowed Logitech to decisively improve the user experience and the way in which people interact with digital devices. Numerous product solutions designed by the company have won distinctions in the Red Dot Award in recent years. This year, the Logitech Design Team has won the honorary title “Red Dot: Design Team of the Year 2023” in recognition of the team’s overall design achievement.

The Logitech Design Team will present its own exhibition on the ground floor, providing an insight into the work of the design team and inviting visitors to get creative themselves.

About Logitech Design Team

Under the leadership of Chief Design Officer Alastair Curtis, Logitech, the Swiss-based company, has undergone a fundamental transformation over the past ten years from a company known for its technology to an award-winning design company. Logitech has established itself as a design brand with a focus on quality and innovation.

With carefully designed products and innovative digital solutions, Logitech has kept the consumer at the heart of what it does and has changed the way in which people interact with digital devices, setting new trends in audio and video, as well as the gaming industry. Wireless mice, keyboards, headsets, Bluetooth speakers, webcams and video conferencing systems have not only provided impetus for leisure and lifestyle culture but also improved how and where we work – whether in an office, on the go or when working from home.

Logitech has been awarded the honorary title “Red Dot: Design Team of the Year 2023” for this work.

Successful transformation through design

The Logitech brand has always stood for innovative computer peripherals, including some industry firsts. For decades, the company primarily relied on external design studios. In 2013, Bracken Darrell, then president and CEO of Logitech, gave Alastair Curtis the opportunity to establish and grow a global design team at Logitech.

“When I look at where we were 10 years ago and where we are today, I can confidently say that everyone everywhere in this company – from technology and procurement to logistics and operations – wants to create fantastic products and a great user experience. We are a company that still manufactures physical products, but all of these products need to be able to communicate with each other”, says Alastair Curtis. The Chief Design Officer goes on to explain this change as follows: “All of them are part of a connected experience.  So it’s no longer about designing just one individual product. It’s about a range of products and software that effortlessly interact with each other. It’s about new services that progress new business models. And it’s about a stronger focus on sustainability and accessibility.”

Red Dot: Design Team of the Year – honorary title for sustainable design policy

Winning the title of Red Dot: Design Team of the Year is a very special honour, as no designer or company can apply for the distinction. It is an individual distinction that standards out from all of the other awards and represents the ultimate recognition of a sustainable design policy. Ever since 1988, the title has been bestowed each year as part of the Red Dot Award: Product Design on a team that has been especially convincing with its consistently innovative, top-notch design achievements. This honour is the only one of its kind in the world and is extremely highly regarded even outside of the design scene.

All Logitech products which have been awarded in the Red Dot Design Award, you may find here.