The Red Dot Design Museum is designed to give visitors the opportunity to start their visit by learning some general principles of good design – the "Design Fundamentals". A tour of the museum's ground floor with its short introductory texts exemplary products, will enable them to give an answer to the above question "What is good design about?"

Form follows ...
This is about basic design principles such as "form follows function" and "form follows emotion".

The four design qualities
Excellent design products are characterised by the fact that they skilfully combine the four qualities of good design.

Quality factors in design
Quality creates added value – for consumers and producers. The quality factors in design include for example the shape and the execution.