DEEN Red Dot Award




Red Dot Design Museum

The quality of seduction

As the French-American designer Raymond Loewy (1893–1986), one of the pioneers of product design, already knew, “ugliness does not sell”. Aesthetic qualities that are not primarily focused on the purpose and use of an object, but are instead based on the pursuit for beauty, should therefore complement functional design considerations.

One example of a product where the quality of seduction is clearly evident are the Bose Noise Cancelling Headphones 700. With their graceful shape, high-quality materials and pleasant feel, they lend great elegance to the complex technology fitted inside. By contrast, Tangente Sport neomatik 42 Date will fascinate wearers thanks to its consistent implementation of the manufacturer’s reduced design language. With its carefully executed details, it is a wonderful adaptation of the classic NOMOS Tangente sports watch. Duravit Viu/XViu bathroom range wins admirers with its exciting and contrasting design, which stems from the interaction between straight lines and organically shaped details as well as the combination of ceramic, glass and metal with matte paints and fine woods. The rear view of the Apple Pro Display XDR is also surprisingly emotional: The innovative lattice design improves functionality by making the monitor light and increasing air flow. At the same time, it is unusual and genuinely eye-catching.

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Bose Noise Cancelling Headphones 700
Apple Pro Display XDR

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