There were and are many different approaches to defining good design. They all have their strengths and weaknesses. Ultimately, good design is multi-layered - a product should be able to convince on several levels. According to Professor Dr. Peter Zec, initiator and CEO of Red Dot, to do so, it must combine the following four qualities of good design:
These qualities are developed differently for each product. With some products it depends more on the seduction, with others on the use and so on. However, none of these four aspects should be completely absent.
In order to make this principle comprehensible for visitors, each of the 80 Milestone products is provided with a product sign. A graphic on this sign shows how strong the four qualities are for each product.